Three years back, all of the focus was about how big an influencer's viewers -- just how many Instagram"followers" they had. Brands and marketers alike assumed that with more followersmeant more earned for every dollar spent, so they thought.
As entrepreneurs navigated their way through the intricate jungle of influencer marketing, a brand new significant metric emerged: the engagement rate (ER).
An ER steps how much of an audience is engaged using an influencer's content. A low ER is a cause of concern, however the cause of which might be a number of things.
Before I tell you how you can increase your ER, I will lay out some of the chief factors in what can cause it to become low.
Poor quality articles
Posting too often
Not supplying value
Quantity of followers
To calculate your ER, you can use among the free Instagram tools like the MightyScout engagement rate calculator. It is calculated by adding together your remarks and likes and dividing it from your follower count -- normally given as a result of the ordinary ER over the previous 30 articles.
While a 2.5% ER for an influencer with 2,500 followers would be considered low, it would be considered ordinary for one with more than a thousand followers. That said, let us look at some industry benchmarks. Below is a principle for an influencer with 10,000 followers:
Less than 2 percent = Low engagement rate.
Measure 4% = High engagement rate.
What's your engagement rate important?
As I said, marketers value this metric and maintain it high when assessing what they will offer you, or even when they'll contact you at the first place. A bad ER means they're putting their advertising dollars at risk. Whether you utilize Instagram for business, or on your own, upping your ER should be top of mind.
Top 6 Strategies to Raise Your Engagement Rate
Boost your audience with genuine followers
Although, this approach shouldn't be relied upon as your core development plan as it attracts a vast majority of robots and other influencers who are simply only after and unfollowing.
I believe building your account to obtain more social signals is important. Having over 10,000 followers gives you more standing. When real Instagrammers land on your profile, they will be more likely to follow you.
If you watched my movie about how to increase your audience count, you'd have noticed that engaging on niche hashtags with personalized comments and a powerful call-to-action to accompany you, is among the best ways to grow an authentic audience which appreciates the content you create for them.
2. Increase the quality of your articles
Definitely one of the most important factors in boosting your ER is the level of your content. It's also no secret that Instagram captions are key to creating content that is engaging. The caption you write must also include a minumum of one question (preferably as the first sentence).
If you doubt your creative ability to curate high excellent content, then collect inspiration from other powerful influencers. Follow those you aspire to be like and get started copying the content that they produce, right down to what is in the backgrounds of the photographs and what Instagram filters they use. Did they post a photo licking ice cream with one leg in the air, standing on the sidewalk with a palm tree in the background? Great, copy it.
While you may not consider yourself creative or artistic at this time, you are able to replicate individuals who are till you are.
You've got the answers to the examination, all you have to do is copy them on paper.
3. Post according to your audience insights
If you haven't already switched your Instagram profile from a personal to a business account, do it now. There are no downfalls to having a business account, nor can it be reserved for companies. Among other perks, you're going to get access to audience insights. This will breakdown when your audience is most busy, supplying you with all the very best times to upload your own posts. However, you should aim to place one hour or two prior to your summit engagement window, especially if that window falls 9PM or later. Reason being, your article is only going to be viewed for a couple hours before most of your followers will be shutting off their phones at evening before going to bed.
4. Concentrate on providing value
If you are a student of ours, you'll have found me preach over and over on providing value to your audience. I've said it before and I will mention it again; people don't care about you, they just care about what you can do to them.
Be it entertainment, business coaching, fitness tips, or technician suggestions -- you need to choose what skill set you have that others may benefit from.
When your audience appears to you for help and advice on a particular topic, they'll naturally be in tune with your content. I use this case a lot, also for good reason:
You are a fashion influencer that specializes in providing affordable fashion information to lower and working class folk. You educate people how they can dress , without breaking the bank. Your audience loves your articles and seeks your advice -- you supply them value.
However, most fashion influencers simply share their favorite outfits in too staged photos using straightforward post captions. There is nothing that makes that influencer unique and their audience's interest in them frequently stops at appearance.
If you are struggling to find a means to provide value, begin by becoming a student of your craft. As you create content and develop your own audience, engage in Facebook classes, masterminds, and subreddits. They say you're the topic of the five people you spend time with -- why can not one of these five be entire communities in your area of interest or expertise?
When you are feeling confident enough to start teaching others your craft, integrate it into your content. You can even utilize Instagram Stories to poll our audience to learn what kind of content they would discover valuable.
5. Archive or delete low engaging posts
Quick, simple, and straightforward. Sort through your posts and archive (or delete) any that doesn't match the aesthetic of your page, or obtained low involvement. This will instantly increase your ER since these posts will no longer be skewing your own numbers.
6. Use market hashtags
You likely use hashtags already, but just how much consideration do you give to which ones you use? The motive hashtags work for many people is because they either already have a large accounts and can appear in the'Top Posts' for that market, or they are smart and choosing niche hashtags.
Immediately after you upload a post, glue them inside the first comment.
When building your own bank of hashtags, focus on people who have between 50,000 and 500,000 unique tags, as in, the number of times those hashtags are put to use in a comment or post. If you select only the ones which were used millions of times, you'll only show up in'Recent' to get a couple of minutes before you are too far down the feed for anyone to find you.
7. BONUS: Combine engagement pods*
Engagement pods are Immediate Message (DM) groups of influencers up to 32 individuals, who can each share their articles to the group to have the other members go in to like and comment on their posts.
You can find these pods by looking on Reddit or within Facebook Groups. They're simple enough to locate within a couple of minutes.
Although these can be effective, they do have their downfalls. It's common practice to post generic comments like"OMG I want this" on class member's sponsored articles, which can be easily spotted by manufacturers. When the only people commenting on a post are other influencers, it's apparent that they are busy in engagement pods.
They will also be time consuming as you'll often have to like and remark on dozens of articles every day. Who click here would like to open their Instagram app and find that they have 87 articles they need to like and comment on? Not I. If I were you, I would simply use them to kickstart your expansion and then ditch them after you have momentum.
What's the buzz around Instagram automation tools?
Do not. Can Instagrammers not learn their lesson if Instagram banned countless accounts for buying enjoys and comments? All these Instagram bot automation tools are not just expensive, they do not guarantee any results and are frequently run by 17 year old, self-proclaimed marketing and advertising gurus. They are also against Instagram's Terms of Service, so there's a higher risk of getting caught in one of the mass accounts cleanups they do a few times each year.
How would you prefer to spend all of the money and time developing an Instagram account through automation programs, only to open the app one day and see that your account was banned? I don't imagine you would find that enjoyable.
It click here holds potential to make you more than the usual 9--5, at a fraction of this time. Soak up as much information as possible online, place these practices into place, and have patience.